Susan McPherson

Founder & CEO, McPherson Strategies

Susan McPherson

Founder & CEO, McPherson Strategies

Biography

Susan McPherson is a serial connector, cause marketer, angel investor (in women-led start-ups) and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises including Intel, Girl Rising, Positive Luxury, IF Hummingbird Foundation,  JCPenney, Tiffany & Co. Foundation and Plum Alley. She’s a regular contributor to the Harvard Business Review, Triple Pundit and Forbes and has 25+ years experience in marketing, PR and sustainability communications. She is a featured speaker at industry events including Net Impact, Center for Corporate Citizenship’s Annual Summit, DLD, Sustainable Brands, and Committee to Encourage Corporate Philanthropy’s Summit. McPherson founded and hosts the bi-weekly #CSRChat on Twitter.