Samantha Skey

Chief Marketing Officer and Chief Revenue Officer, SheKnows Media

Samantha Skey

Chief Marketing Officer and Chief Revenue Officer, SheKnows Media

Biography

Samantha Skey has served as SheKnows Media’s Chief Marketing Officer and Chief Revenue Officer since joining the company in 2013. Previously, she served in the same capacity for Recyclebank, where she built the revenue model for their commercial business from the ground up.

A frequent presenter and commentator for business and trade media, Samantha’s recent speaking events include: Marketing to Women 2015, Digital Ascendant Summit 2015, Advertising Week 2015, 2014 and 2013, Digiday Brand Summit 2015, Social Media Week 2014, Internet Week New York 2014, iMedia Content Summit 2014, ad:tech 2014, 2013 and 2012, OMMA 2014 and 2013 and Digiday Publishing Summit 2013.

Samantha helped develop Riddler, one of the web’s first real-time, multi-player, reward-based gaming sites at Interactive Imaginations. She has served in management positions at The Walt Disney Company and CNET, was the Chief Marketing Officer at Passenger, Inc. and was a long-term member of the executive team at Alloy Inc., where she served as Executive Vice President of Strategic Marketing. Samantha serves as an advisor to ad:tech, SmartyPants Ltd., The Bronx Academy of Letters, RewardOps, Kuato Studios and Homer Learning. Samantha holds a BA in comparative literature from Hamilton College. She lives in Brooklyn with her husband and two children.